Rick sidney’s career as a fitness coach has taken off in Hong kong and he has been widely recognized in the fitness training profession and charity circle. With the personal growth, rising knowledge on organic products and intimate connection with his dog, Oscar, he became more aware of the ever-changing living environment around us and the hazards of polluted air and chemical substances on humans and animals. As a start, he would like to create a healthy environment for his Oscar. To realize his goal, he withdrew from his profession as a fitness coach for one year and committed himself to developing a series of organic body care products for dogs. His love for pets, and his passion and determination to pursue his goal and dream made him a talking point in his social circle.